“Your Brand is so famous that it doesn’t need advertising.” Let’s bust this myth.

The truth is that there’s not a single brand that doesn’t need to advertise.

Well, let’s be honest! We, as consumers, love it when brands try to wow us with lucrative offers. But these offers are a product of hours of brainstorming, hundreds of advertising dollars and seamless execution of the advertising campaigns.

As an advertiser, you need to have a solid strategy and good framework in place for making your advertising campaign a success. If you’re looking for a step-by-step process to create a stellar advertising strategy, this post is for you.

Let’s dive in.

1) Create a Detailed Advertising Plan

• Name your campaign. It must be short, edgy, memorable and easily identifiable.
• Set your advertising campaign’s goals, purpose and ROI. It will rally your whole team behind the campaign’s objectives. Also, mention the final tangible outcomes of your campaign.
• Identify your buyer personas. Identifying exactly who you’re creating your campaign for makes the job easier for you. Lay out the demographics and other motivations, goals, aspirations and pain points of your buyer personas that you intend to target.

Select a platform that helps you launch an integrated campaign across different channels. It will not only help you save effort but also offer you ease of use, extra man hours by getting you rid of creating campaigns in silo on varied channels and maximize your reach to grow better.

Imagine you had a platform that helps you select the ad type, option to add advertisement description, frequency and allocate budget on your desired channel–all in just a few clicks. Wouldn’t you love using that platform to grab eyeballs for your business? You can sign up here.

3) Set Your Timeline

Let’s face it—Building an advertising campaign calls for heavy investment of time and effort.

It’s recommended that you clearly define the roles, scope of work, timelines and expectations from each team member to optimise the effort and outcomes. Many a time because of inadequate planning, campaigns fail to meet the timelines.

4) Outline Your Budget

Budget allocation is a tricky ball game. It’s often considered to be the toughest part of the entire advertising campaign. It requires you to put in many hours, much effort and many rounds of approvals.

Hence, it’s recommended that you break up your budget by line item in your comprehensive plan. Though it’s inevitable that some resistance will come your way, but you must be thoroughly prepared to defend the most necessary costs for the success of your campaign, However, you must be open to reconsider some line items.

5) Plan a Kickoff Meeting

Once the groundwork is ready, we recommend you to get on a call with your team members to clearly outline the campaign concept, timeline, deliverables and tangible goals. Such a comprehensive advertising plan brief should also be thrown open to field any questions or suggestions from the team.

It’s Time to Jump into the Game

Now that you’ve a fair idea about the steps needed to create a stellar advertising plan, it's time to take your advertising campaign project plan off the ground!