Have you ever wondered how many ads you see online every day?

Dozens? Hundreds? Or maybe thousands?  

According to Yankelovich, Inc. research, the average moden person is exposed to around 5,000 ads per day. Wait! These statistics are from 2007.

Given the huge rise in interactive mobile technologies and ad exposure in recent few years, it’s highly likely this number has already multiplied.

Regardless of the number of ads we see daily, it’s clear that there's an advertising tsunami. And consumers remember only a few of them.

 Why Does this Happen?

Super saturation of ads has birthed a phenomenon called banner blindness. Human brains are adept at ignoring any banner-like information we see on the Internet. 

Advertising clutter has made it tough for brands to stand out, create brand recall value and deliver an enjoyable and consistent online/offline experience to consumers.

Integration: The Need of the Hour

Despite today’s digital-forward landscape, it’s not imperative for brands to dismiss the traditional forms of marketing, such as radio or print ads. Brands must now have a robust and comprehensive framework that integrates advertising across all these different channels. 

Mashable research has revealed that 72% of customers want to connect with brands through integrated campaigns. 

Not all consumers are online. There’s still a sizable population that watches TV, reads the newspapers regularly or tunes into the radio on their commute. 

The latest CVoter Media Consumption Survey 2020 has revealed that almost 65% of the survey respondents find information in newspaper ads more useful.

Rightly called the “theater of the mind”, radio enjoys one of the highest ad-attention with listeners tuning in five days a week. It’s one of the top accessed mediums across metros and non-metros. 

Thus, you’ll want to leverage all these mediums as acquisition levers. 

Is Digital “Better”?

Digital advertising in a silo is equivalent to “putting all your eggs in one basket”. 

While it may seem obvious that digital media is “better” because of its wider reach and specific targeting capabilities, research has actually found that a consumer’s purchase intent increases as much as 80% when there is multiple exposure to different media - including digital and traditional.

To cultivate recallability in the consumers’ minds, brands need to have the following in place:

• A good marketing media mix, 
• A creative idea  and 
• A consistent, powerful message. 

Having an integrated framework can help companies create a seamless and engaging consumer experience (CX) that can ultimately lead to higher sales and ROI.

While integrated marketing and advertising might sound like a complex undertaking, there are some unique benefits that ensure you get the most bang for your buck.

Time to Stop Sitting on the Fence

Thinking to yourself: How can I begin?!

What if we told you that there is a single-window platform that can help you launch your own integrated advertising campaign across different mediums (print, radio and digital), all in a few clicks?

HT Media’s latest flagship program - HT AdWorks - is the one-stop solution you need. A do-it-yourself (DIY) platform that lets businesses of all sizes run customizable campaigns seamlessly across all our print, radio and digital media properties. 

To learn more, click here.